Como o Google Ads pode transformar o seu negócio

Início » Como o Google Ads pode transformar o seu negócio

26 / 06 / 2019 | Blog

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Como o Google Ads pode transformar o seu negócio

Hoje em dia, investir em publicidade online se tornou algo primordial para o crescimento e manutenção dos lucros da empresa. Uma prova disso é o constante crescimento dos investimentos em Ads no mundo todo. 

No Brasil, por exemplo, em 2018 foram investidos 16,54 bilhões de reais em mídia digital, 15% a mais que no ano anterior. Também em 2018, somaram-se mais de 95 mil empresas anunciando, um crescimento de 10% em relação a 2017.

O QUE É O GOOGLE ADS?

O Google Ads, o antigo AdWords, é uma plataforma on-line onde as empresas podem anunciar seus negócios, gerando tráfego qualificado para sites, ligações, vendas e muito mais. É com ele que conseguimos mostrar seus anúncios no buscador do Google, Youtube, Sites Parceiros e Aplicativos.

COMO ELE PODE AJUDAR MINHA EMPRESA?

Inserir o Google Ads na sua estratégia de marketing digital é de extrema importância e não pode ser negligenciado, pois, quando alguém pesquisa determinado produto/serviço no Google, significa que já há interesse e maior probabilidade de se tornar um potencial cliente. Vejamos as principais vantagens: 

  • Tráfego Qualificado – Usando as palavras-chave relevantes aos seus anúncios, você irá atingir um público já interessado em seu produto, trazendo cliques e possíveis vendas muito mais qualificadas;
  • Orçamento Flexível – Você pode anunciar com praticamente qualquer orçamento, podendo escolher quanto deseja gastar por dia ou mês em suas campanhas, não havendo limite mínimo e tendo a possibilidade de alterar esse limite a qualquer momento;
  • Alto Poder de Segmentação – Decida onde e para quem seus anúncios irão aparecer. Defina palavras-chave, sexo, idade, localização geográfica, dispositivos, hora/dia, entre outros;
  • Visibilidade – Divulgue sua marca à quem está interessado nela, obtenha mais reconhecimento de marca;
  • Pague por Clique – A forma de pagamento mais utilizada pelo Google Ads é o PPC (Pay Per Click). Nesta modalidade você escolhe qual o valor máximo que quer pagar por clique e se não há cliques, não há custo;
  • Controle de Resultados – Obtenha os resultados de seus investimentos praticamente em tempo real.

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TIPOS DE CAMPANHA

Existem alguns tipos de campanhas que podem ser utilizadas pelos anunciantes. Cada uma com objetivos e formatos diferentes.

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Rede de pesquisa

Os anúncios são exibidos em cima dos resultados de pesquisa do Google quando as pessoas pesquisam termos que são relevantes para as palavras-chave do seu anúncio.

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Rede de Display

Na rede de display os anúncios em forma de imagem, que são exibidos em sites parceiros do Google, no Youtube, Gmail ou Apps.

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Shopping

Se você possuí um e-commerce, o Shopping mostra no buscador do Google os produtos cadastrados em seu site, de acordo com a palavra-chave pesquisada.

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Vídeos

Com as campanhas de vídeo, você pode exibir anúncios em vídeo sozinhos ou em outro conteúdo de streaming de vídeo no YouTube e em toda a Rede de Display do Google.

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Google Play

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Youtube

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Rede de Display

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Com todas essas informações, fica a lição! Se você ainda não investe no Google Ads, comece a investir e se não sabe como começar ou quem procurar, deixa com a Motion Publicidade que a gente te ajuda a alcançar seus objetivos com Ads. 

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